Tuesday, December 4, 2012

What the Church Can Learn from the Obama Campaign

This post is not political.  However, after reading up on how the Obama campaign won the election, I realized that there were a couple of tips that we as the Church could take from their strategy.

1. They had the desire to convert. Obama wanted to win.  He knew that every vote  counted and he went after it.

2. They went to the people.  I read in Time Magazine that Obama had a strategic ground formula that was unmatched by Romney. He utilized facebook in a way that will most likely change the game of politics from now on out.  All this being said, is that, as a Church, we must go to the people.  Isn't this what Jesus did?  :)

3. They did not rely on the rally.  Similar to point two, Obama did not rely on his rallies to get his message across.  If we as the Church relied solely on Sunday morning services to get the gospel out (which we tend to do), we are going to lose this race of building the Kingdom.

4. They told people what they could offer.  Again, this is not a political article, so I will not go into the details of whether they can do what is promised.  However, as Christians, we know GOD CAN DELIVER.  And people need to know that.  We have the greatest news and the greatest deal, yet we don't seem to want to share it with anyone.  However, if we communicated the life, joy, and hope Jesus brings, don't you think people would respond?

Whether you are an Obama fan or not, his strategy worked.  Don't you think it might be time that Evangelicals re-evaluated their own strategies of the "seeker" friendly model and adopt a ground game that might be a little more time consuming, a little more dirty, and a little more relational.  However, the effects could possibly be a little more eternal.

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